Permitted purpose
Use records for lawful professional communication within your order’s license. Do not resell or publish them without authorization. A purchase does not imply recipients have opted in to your organization’s campaign.
Communications
Identify yourself accurately, avoid misleading messages and provide opt-out methods required for the channel and jurisdiction. Maintain your own suppression records and respect recipient requests.
No phishing, impersonation, harassment, unlawful spam or patient-data collection. Email and telephone outreach can have different requirements.
No association endorsement
This guidance does not claim DMA membership, certification or approval. It does not replace your legal obligations.
Need clarification before you buy?
Ask about required fields, delivery conditions or an existing order. Include an order reference if you have one.